Privacy policy

Last Updated: May 06, 2026

Business Name: Trail Armor

Website: https://trailarmor.com/

Quick Summary

At TrailArmor, we take your privacy seriously. We collect information needed to process your orders, improve your shopping experience, and send you relevant offers where you have given us permission to do so. You can request access to, correction of, or deletion of your information at any time by contacting us at trailarmor@gmail.com.

At TrailArmor, we believe in full transparency. This policy outlines what we collect, why we collect it, and how we protect it.

1. Who We Are

Our Legal Entity and Contact Information

TrailArmor is an outdoor gear retailer operating the store and website at trailarmor.com. For the purpose of applicable data protection laws, TrailArmor is the data controller of your personal information.

Our Services are hosted and powered by Shopify, Inc. Shopify collects and processes certain personal information on our behalf in order to provide and improve the Services for you.

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us using the details below:

• Email: trailarmor@gmail.com
• Mailing Address: 839 Highway 2, Corinth, MS 38834, US

2. Information We Collect

2.1 Personal Information You Provide

When you interact with TrailArmor, you may provide us with the following categories of personal information:

• Contact details: your name, email address, phone number, and billing and shipping addresses
• Account credentials: your username, password, security questions, preferences, and settings
• Transaction information: items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel
• Communications: messages you send us through customer support or inquiry forms

2.2 Automatically Collected Data (Device and Usage)

When you visit our website, we automatically collect certain information from your device and browser, including:

• Device and browser information such as device type, operating system, and browser version
• Your IP address and general location data
• Pages visited, time spent on the site, and navigation paths
• Unique identifiers and session data

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our site. Please see Section 5 for a full breakdown of the types of cookies we use and how to manage them.

2.4 Payment Information

When you make a purchase, payment card details such as credit and debit card numbers, billing information, and transaction data are collected and processed securely. Payment processing is handled through Shopify's payment infrastructure. Please refer to Shopify's Privacy Policy for further details on how payment data is handled.

3. How We Use Your Information

3.1 Order Fulfillment and Customer Service

We use your information to:

• Process and fulfill your orders, including payments, shipping, and returns or exchanges
• Create and manage your TrailArmor account
• Send you order confirmations, shipping updates, and account notifications
• Respond to customer support inquiries and resolve disputes
• Recommend products related to your browsing and purchase history
• Create a customized shopping experience for you

3.2 Marketing and Communications

Where permitted by applicable law, we use your information to:

• Send promotional emails, text messages, or direct mail about our products and offers
• Show you personalized advertisements on our site and across third-party websites, including based on items you previously viewed or added to your cart

You can opt out of marketing communications at any time. Please see Section 6 for details on how to exercise your preferences.

3.3 Analytics and Site Improvement

We analyze usage data to understand how customers interact with our website, identify areas for improvement, and enhance our product offerings. This may involve sharing anonymized or aggregated data with analytics service providers.

3.4 Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, and detect or investigate possible fraudulent, illegal, or malicious activity. If you register an account, you are responsible for keeping your credentials secure. We strongly recommend that you do not share your username or password with anyone else.

3.5 Legal Compliance

We may use your personal information to comply with applicable laws, respond to valid legal processes such as subpoenas or court orders, enforce our terms of service, and protect the rights and safety of our users and the public.

4. How We Share Your Data

4.1 Service Providers and Partners

We share your personal information with trusted third-party vendors and service providers who perform services on our behalf. These include:

• Shopify: our e-commerce platform and hosting provider
• Payment processors: to securely handle transactions
• Shipping and fulfillment partners: to deliver your orders and facilitate returns
• Analytics providers: to help us understand and improve site performance
• Customer support tools: to manage and respond to communications
• Business and marketing partners: to provide personalized advertising and marketing services

These service providers are permitted to use your personal information only as necessary to perform their services on our behalf. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you reside, you may have the right to opt out of certain data sharing for targeted advertising purposes. You can exercise that right here https://privacycenter.shopify.com/opt-out.

4.2 Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of our store. Information you submit through our Services will be transmitted to and shared with Shopify. In addition, Shopify may use data from your interactions with our store, along with data from other merchants and Shopify, to provide enhanced features and services. In these circumstances, Shopify is responsible for the processing of your personal information. To learn more, please visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com/en.

4.3 Business Transfers

If TrailArmor is involved in a merger, acquisition, sale of assets, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will notify you of any material change via a notice on our website or by email, where required by law.

4.4 Legal Requirements

We may disclose your personal information if required to do so by law or if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, including subpoenas, search warrants, or government requests
• Protect and defend the rights or property of TrailArmor
• Prevent or investigate possible wrongdoing in connection with our Services
• Protect the personal safety of users or the public

5. Cookies and Tracking Technologies

5.1 Types of Cookies We Use

The table below outlines the categories of cookies we use on our website and their purposes:

5.2 How to Manage Your Cookie Preferences

You have several options for managing cookies on our site:

• Browser settings: Most web browsers allow you to block or delete cookies through their settings menu. Please note that disabling essential cookies may affect your ability to use certain features of our site, including the shopping cart and checkout.
• Global Privacy Control (GPC): If your browser or browser extension has GPC enabled, we will treat this as an opt-out request for the device and browser you are using, as required by applicable law. If we are able to associate the device with a Shopify account, we will apply the opt-out to that account as well.
• Opt-out tools: You can opt out of interest-based advertising through industry tools such as the Network Advertising Initiative (NAI) Opt-Out Tool and the Digital Advertising Alliance (DAA) Your Ad Choices tool.

Please note that we do not recognize Do Not Track signals from your browser, other than Global Privacy Control.

6. Your Privacy Rights

6.1 California Residents (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, as well as how it is used and shared.
• Right to Delete: You may request deletion of personal information we hold about you, subject to certain exceptions permitted by law.
• Right to Correct: You may request correction of inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing for Targeted Advertising: You may opt out of the sharing of your personal information for purposes of targeted advertising. You can exercise this right here https://privacycenter.shopify.com/opt-out. If you visit our site with GPC enabled, we will automatically treat this as an opt-out request.
• Right to Non-Discrimination: Exercising your privacy rights will not result in any penalty, discrimination, or reduction in the quality of services you receive from us.

6.2 EU and UK Users (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), you have the following rights under the General Data Protection Regulation (GDPR) or UK GDPR, subject to applicable exceptions and limitations:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data in certain circumstances.
• Right to Data Portability: You may receive your personal data in a structured, commonly used, and machine-readable format, and request that we transfer it to a third party where technically feasible.
• Right to Object or Restrict Processing: You may ask us to stop or limit our processing of your personal data for certain purposes.
• Right to Withdraw Consent: Where we rely on your consent to process personal data, you may withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

Where we transfer your personal information outside the EEA or the UK, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts approved by the relevant UK authority, unless the destination country has been determined to provide an adequate level of protection.

6.3 How to Submit a Data Request

To exercise any of the rights listed above, please contact us using the details below. We may need to verify your identity before processing your request, as permitted or required by applicable law.

• Email: trailarmor@gmail.com
• Mailing Address: 839 Highway 2, Corinth, MS 38834, US

You may also designate an authorized agent to make requests on your behalf. We will require the agent to provide proof that you have authorized them to act for you, and we may need to verify your identity directly with you.

We will respond to your request in a timely manner as required under applicable law. We will not discriminate against you for exercising any of these rights.

If you are located in the EEA or the UK and are unsatisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority.

7. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. These measures include secure, encrypted connections (HTTPS) across our website, access controls and authentication safeguards for internal systems, and the use of industry-standard payment infrastructure through Shopify.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee complete security of your information. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us. You are responsible for keeping your account credentials secure, and we strongly recommend that you do not share your username or password with anyone else.

8. Children's Privacy (COPPA)

Our Services are not intended for use by children, and we do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with personal information without your consent, please contact us at trailarmor@gmail.com and we will promptly delete that information.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we sell or share the personal information of individuals under 16 years of age, as those terms are defined under applicable law.

9. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, or online services that are not operated or controlled by TrailArmor. If you follow a link to a third-party site, that site is governed by its own terms and privacy policy, and we encourage you to review those policies before providing any personal information.

We do not guarantee and are not responsible for the privacy, security, or accuracy of information found on third-party sites. Our inclusion of a link to a third-party site does not imply any endorsement of that site or its owner, except as expressly disclosed on our Services.

Please also be aware that information you share on public or semi-public platforms, including third-party social networking sites, may be viewable by other users of those platforms without limitation.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The length of time we retain your information depends on factors such as:

• Whether we need the information to maintain your account or provide you with our Services
• Legal obligations, including tax records and fraud prevention requirements
• Whether there are open disputes, claims, or active investigations
• Any applicable contracts or policies that require us to keep the data

When your personal information is no longer needed for these purposes, we will securely delete or anonymize it in accordance with our data retention practices.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational or regulatory reasons. When we make changes, we will update the Last Updated date at the top of this page and post the revised policy on our website. We will provide additional notice as required by applicable law, such as by email or a prominent notice on our site.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Contact Us / Privacy Inquiries

Your privacy matters to us. If you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us using the details below:

• Email: trailarmor@gmail.com
• Mailing Address: 839 Highway 2, Corinth, MS 38834, US

We are committed to responding to all privacy inquiries promptly and working with you to address any concerns in a transparent and cooperative manner.